A propic is a creative agency that takes care of the international promotion of choreographers and the distribution of their work. In this workshop, Line Rousseau will elaborate on the agency’s methodology with a focus on distribution and sales in the cultural ecosystem. Topics to be discussed during this workshop include what it means to produce a piece in its entirety while taking national and international touring into account, the relationship between artist and agent, how to gain (inter) national visibility for the repertoire and how to build long-term relationships with international partners. This workshop will also focus on factors that can be taken into account to ensure sustainable touring nowadays and what possible strategies can be envisaged.